Just when you think you’ve figured out the rules, Google changes the game. This time, Google is doing it with Google Instant. Google Instant now appears on most …
home improvement brands
'Old' Is Good…Especially If You're a Web Address
You’ve had your Web site address for some years now. That’s the address (i.e. www.XYZ.com) you give homeowners in your ads so they can go online and find out …
Online Lead Gen: How to Win & How to Lose
In my last post, I shared how Sears has natural advantages over local home improvement companies when it comes to online lead generation. Sears has national …
