Maybe you’ve noticed … the home improvement market is getting more and more competitive. That’s not necessarily bad news. It’s partly the result of a strong …
Google’s "Smart Campaigns"…Innovation or Same Old?
There’s nothing new about Google’s interest in automating pay-per-click (PPC) advertising for businesses large and small, including home improvement companies. …
Pause Your Google Advertising (At Your Peril)
For home improvement companies, one of the biggest advantages of Google’s pay-per-click (PPC) advertising is that you can precisely control when and where your …