Maybe you’ve noticed … the home improvement market is getting more and more competitive. That’s not necessarily bad news. It’s partly the result of a strong …
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Make Them an Offer They Can’t Refuse
I was talking to a new client last week – let’s call him “Jerry.” Jerry owns a midsize home improvement company in the southeast. He’s about five years in and …
Useless Marketing Metrics & How to Avoid Them
Data collection, measurement and analysis are key elements of any successful business. Unless you know what’s happening and why, there is no way to correct …
