I’m sure you’ve heard by now; Google and Facebook know everything about you. Not really. Sort of. Let us explain. Misconceptions swirl around the topic of …
Useless Marketing Metrics & How to Avoid Them
Data collection, measurement and analysis are key elements of any successful business. Unless you know what’s happening and why, there is no way to correct …
Facebook Lead Ads: Sticky, Strong, Still Not Google
Duct tape: it’s strong, sticks to anything and there’s a roll in just about everyone’s home. There is even a joke that it holds the universe together. Facebook …
