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Cross-Sell Your Way To Success

No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be …

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Don’t Put the Financing Cart Before the Horse

Don’t Put the Financing Cart Before the Horse

As a home remodeler, you get all sorts of pitches from financing companies willing to offer loans to your customers.  And it’s about time.  For the past few …

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Are 12 Web Sites Better Than 1?

Should you have two Web sites? Three?  Twelve? Remodelers constantly tell me “Hey, I bought a new domain!”  And with that goes the typical story that they are …

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