Should you have two Web sites? Three? Twelve? Remodelers constantly tell me “Hey, I bought a new domain!” And with that goes the typical story that they are …
branded leads
Turning the Tables: Advice For Lead Gen Companies
I've written a lot about how home improvement dealers can produce more value from their Internet leads. Now I’m turning the tables, to suggest how the online …
Internet Leads & Follow Up—Joined at the Hip
When I ask home improvement companies about Internet leads, I hear a range of opinions. Many are good...and many are bad. Why the difference? It may well be …
