In my previous post, Where Do ServiceMagic’s Leads Come From? (Part 1), I considered how ServiceMagic uses search engine optimization to drive homeowners to …
branded leads
Lead Quality: Time To Lower Standards?
I recently returned from my annual trip to LeadsCon in Las Vegas. LeadsCon is the preeminent conference for companies generating online leads across a variety …
Should You Market on Facebook?
Facebook is going public. That’s big news in the financial world. It seems everyone is talking about what will likely be the largest IPO in history. And more …
