Data collection, measurement and analysis are key elements of any successful business. Unless you know what’s happening and why, there is no way to correct …
advertising
Google’s "Smart Campaigns"…Innovation or Same Old?
There’s nothing new about Google’s interest in automating pay-per-click (PPC) advertising for businesses large and small, including home improvement companies. …
Pause Your Google Advertising (At Your Peril)
For home improvement companies, one of the biggest advantages of Google’s pay-per-click (PPC) advertising is that you can precisely control when and where your …
