Situation:
Already in a period of rapid expansion, Woodbridge Home Exteriors came to Keyword Connects by EverConnect looking for sustainable, long-term lead generation revenue. Familiar with the value of local market saturation, they were eager to see how hyperlocal targeting would perform.
Starting with one territory in West Texas, our paid search specialists researched the search behavior of homeowners in the area and optimized their window and doors campaigns accordingly. Once launched, qualified leads – and sales – began to flow freely.
One month after launching in Texas, Woodbridge Home Exteriors requested an identical advertising campaign in Kansas. They also added separate siding campaigns in both territories. In the months to follow, they would receive hundreds of high-quality leads in seven major cities throughout Texas, Oklahoma and Kansas.
Two years and many leads later, our paid search advertising continues to drive consistent net growth for Woodbridge Home Exteriors.
I’ve been impressed with KWC’s ability to deliver consistent results, even in our most challenging markets. The volume and quality of leads they provide has made them one of our top lead sources. – Rebekah Lopez, Marketing Coordinator
Results:
With hyperlocal paid search advertising present in Texas, Oklahoma and Kansas, Keyword Connects continues to help Woodbridge Home Exteriors refine their lead generation model for optimum sales potential. In 2019, their campaigns produced:
- 1,122 siding and window leads
- 63% conversion of leads to appointments
- 26.7% conversion of leads to sales
From January to October 2019, the lead generation partnership has yielded $1.96 million in revenue for Woodbridge Home Exteriors.
Let’s write your success story together … 