With the West Coast kitchens market booming, our client was eager to grow its market share. It needed a stronger online presence and more leads to feed a capable in-home sales team, particularly given how competitive the market was.
Keyword Connects was able to get a paid search campaign up and live quickly, with minimal effort from the client – there was no need for the client to execute on any media buys or make any significant web site changes.
Their approach and results have been head and shoulders above the rest.”
As with most home improvement companies, this client had limited resources and time to devote to a paid search advertising program. They were particularly happy with Keyword Connects’ ability to take care of everything, delivering lead after lead and providing a comprehensive but simple reporting system for understanding ROI.
After working with Keyword Connects for more than a year, the client’s results from the Keyword Connects program speak for themselves:
- Appointment set rates on leads are 16.1% higher than from our other lead generation sources.
- In-home close rates are 14.4% better than home improvement leads from other channels.
- Marketing Cost Per Sale on leads are less than 84% of other lead sources.