Our client serves the crowded Eastern Massachusetts territory. With more than 700 competitors in its market, it came to us in need of an online lead generation advantage.
Initially, our client kept its media budget small, wanting to make sure its dollars were well spent. As roofing lead after roofing lead turned into appointments with qualified homeowners, however, the company owner increased the media spend significantly, to boost lead volume for his growing sales team:
“After we saw the first batch of roofing leads close, it became clear that we were leaving money on the table. So we increased our budget to a couple of times, until we found the right number of sales leads to feed our team every month.”
It’s been a simple process. The relationship is exactly what we were looking for.”
Nine months after launching with Keyword Connects, our client continues to see strong results from its Keyword Connects paid search campaigns:
- Appointment set rates on leads are 12% higher than from our other lead sources.
- In-home close rates are 20% better than roofing leads from other channels.
- Marketing-Cost-Per-Sale on leads are less than 90% of other lead generation sources.