The greater Chicagoland area is one of the most populated and competitive online markets for bathroom remodeling in the country, with dozens of large, well‐funded competitors fighting for homeowners.
When our client launched its new line of tub and shower liners, it needed help driving in‐home appointments and sales.
They added significant profitable volume and helped us grow in a tough competitive market.
Within a matter of weeks, Keyword Connects was driving a high volume of quality leads to the sales team. As the client company president said,
“It was almost instant. Two or three leads a day right off the bat. We were setting almost all of them into appointments. And as we got our sales team out to see them, a strong percentage of the appointments were closing. We didn’t have to do anything except get our sales team in the door.”
A year after starting the lead generation program, our client has increased its paid search budget and continues to see tremendous results:
- Appointment set rates on leads are 12% higher than from our other lead sources.
- In-home close rates are 20% better than leads from other channels.
- Marketing-Cost-Per-Sale on leads are less than 90% of other lead generation sources.