When our client – a leader in the Midwest and one of the largest home improvement companies in the nation – wanted a significant boost in online lead generation, it came to Keyword Connects. Though they were already running a fairly sophisticated online lead generation program, they wanted to partner with a paid search expert.
As the company president explained: “We do a great job of driving online leads, but we continually test new opportunities, and felt that Keyword Connects’ exclusive sales leads could grow our marketing pipeline.”
Initially, we focused on only one product and targeted paid search in just two key territories. Within just a few months after roll-out, our client’s marketing team expanded the Keyword Connects paid search program to all seven of its locations across three product categories: windows, roofing and siding.
The leads come in, they’re solid, and our sales team loves them.”
After more than a year working with Keyword Connects’ leads, the results speak for themselves:
- Appointment set rates on sales leads are 76%.
- In-home close rates are 46%.
- Marketing-Cost-Per-Sale on leads are 10% lower than before.