In 2006, Harry Helmet wanted to scale their business on a national level. As one of the first Gutter Helmet dealers in the nation, they knew the value of a gutter protection system. But in order to grow, they would need to access untapped markets. Keyword Connects by EverConnect was there to help.
Starting out with only two markets, Keyword Connects launched Google paid search campaigns that captured the interest of homeowners searching for solutions to clogged gutters. Then, we qualified those leads to make sure the homeowner was serious about buying.
Harry Helmet began to set demo after demo, closed sale after sale. Over the next 13 years, they would expand their business to more than 10 major metropolitan areas, all of which utilize Keyword Connects’ hyperlocal paid search advertising.
“When anyone asks us about Keyword, the first two words that come to mind are quality and trust. We consider them a key marketing partner in anything we do, including new exterior campaigns we have added.”– Delphin Thebaud, Director, Gutter Helmet Division
Many years later, Keyword Connects continues to fine-tune Harry Helmet’s paid search campaigns to deliver the highest quality leads possible. In 2018, their campaigns produced:
- 392 leads per month
- 74% conversion of leads to appointments
- 40% conversion of leads to sales
Overall, the partnership has resulted in $4.45 million in sales and a consistent pipeline of high-quality leads for the sales team.