With a business model built on speed and efficiency, like that of Bath Fitter South, a consistent flow of high-quality sales leads is critical.
Further, with locations in Arkansas, Georgia, North Carolina, South Carolina and Tennessee, the ability to target ready-to-buy homeowners at a local level is essential.
Signing on with Keyword Connects in 2017, Bath Fitter South sought a steady source of leads to complement its other marketing efforts.
Keyword Connects has consistently provided our offices with a steady flow of high converting leads. Based on this, they have quickly become a cornerstone of our digital marketing campaigns. – Sales Manager Ryan Davis
With a custom-designed paid search campaign, Keyword Connects delivered the powerful results Bath Fitter South was looking for. The campaign is currently producing:
- 115 leads per month
- 64% conversion of leads to appointments
- 41% conversion of leads to sales
Overall, the partnership has resulted in $2.9 million in sales and a consistent pipeline of high-quality leads for the sales team.