We today announced our new eBook – “Six Lead Generation Myths That Cost You Money.” You can download it for free from our Web site.
The Internet has become an important launching point for many homeowners beginning home improvement projects. They search Google, Yahoo and other sources for ideas, and ultimately for home improvement companies who can help them.
But from the standpoint of home improvement companies, connecting with those homeowners is no easy task. Generating online leads is confusing, time consuming and expensive. Aggressive salespeople bombard these companies with opportunities to buy “impressions”, “events” and “conversions.” What these businesses really want to buy is simply quality connections with interested homeowners – great sales leads.
Our new eBook debunks key myths of online lead generation. It clarifies what important – and what’s not – to home improvement companies generating leads online.
“Online offers the opportunity to generate great leads, but you have to know how to work the system. It’s gotten very complex to do it right,” stated author, and Keyword Connects partner, Todd Bairstow. “We hope that this eBook helps home improvement companies avoid missteps, and make the most of their online lead generation opportunity.”