Every home improvement company wants its Web site to get better organic rankings on the search engines.
Unfortunately, your Web site’s position on the search results pages is increasingly crowded out by paid advertisements. No surprise, really, because that’s how the search engines make their money. And that means moving up is really hard to do.
In this guest post on improveit! 360′s blog, we share what to do about it: 1) Optimize your Web site as best as you can; and then 2) Look to other online channels to generate the leads you need.