If there’s one message I will never stop sending, it’s that business owners need to stay on top of industry news to maximize their ability to generate leads. SEO, local market advertising, social media strategy… all of this can change overnight, and you need to change along with them. But it isn’t always easy to keep up, which is why I’ve put together a recap of some of my most important posts from 2014.
Angie’s List Algorithm: How Its Rankings Work
Of the approximately eight million Web sites a home improvement companies must track, Angie’s List is one of the most confusing and obtuse. It’s important for a business to have great reviews on Angie’s List, but it’s also a site where you can pay to artificially boost your appeal. This post breaks down precisely how their system works and lets you know whether it’s worth it to pay.
Does Craigslist Drive Sales Leads?
Another of the eight million sites business owners often consider is Craigslist, which offers a quick and easy way to post in the hopes of generating sales leads. But will you have any luck with your posts? With small ticket items you very well might, but if you’re looking to make a large sale you should probably spend your time elsewhere. There’s more to it than that, though, so check out the full post to learn what your Craigslist strategy should be.
Facebook “Likes” Aren’t Free Anymore
Figuring out how to get people to see your Facebook posts can be a difficult and often frustrating process. Likes used to play a major role, but Facebook has deemphasized this organic reach in favor of promoting sites that pay for good placement. The short explanation is that Likes don’t pay the bills for Facebook. If you’d like to learn more, check out my post. I promise you’ll Like it. I’m not apologizing for that pun.
Instagram, Pinterest & eBay: Home Improvement Lead Generation Tools?
The last thing you may want to do is add two more social media sites and an online auction system to your already overloaded list of sites to update. But while neither Instagram, Pinterest nor eBay spring to mind when you think home improvement leads, they’re all quite capable of generating them. They won’t replace your main sources, but if you have the time, you’ll find that they can supplement your marketing strategy nicely. Read the post to learn how to make it happen.