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Online Conversion Rates – Why Do Online Conversion Rates Change for Home Improvement Companies?

Online Conversion Rates – Why Do Online Conversion Rates Change for Home Improvement Companies?

"Our web site generated a ton of leads last month. Why has volume fallen off so suddenly?" "We had loads of leads from our online campaigns during Q2 last …

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Lead Gen Platforms – Murky Territory for Home Improvement

The home improvement companies we serve tell us a week doesn’t go by in which they’re called by any of a number of new online lead generation platforms. You …

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What’s the Difference Between a Google Click and a Facebook Click?

What’s the Difference Between a Google Click and a Facebook Click?

What’s the difference between a Google click and a Facebook click?  Isn’t a click a click?  I mean, does it really matter how a homeowner finds his or her way …

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