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Our Blog: The Keyword Connection

Facebook Lead Ads: Sticky, Strong, Still Not Google

Duct tape: it’s strong, sticks to anything and there’s a roll in just about everyone’s home. There is even a joke that it holds the universe together. Facebook …

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2018: The Year of the Dog, Google and HomeAdvisor?

2017 was the Year of the Rooster. I am talking about the Chinese zodiac here, not the chicken in New York that wins at tic-tac-toe. Those born in the Year of …

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Turkey Redux: How Prospect Surveying Closes Leads

If you’re like most home improvement companies, you probably have a list of leads that didn’t pan out. They’re the leftovers of lead generation – the …

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