Keyword Connects is excited to announce the publishing of their new eBook: The Five Online Metrics That Matter (and the Five That Don’t)! We all know that not all leads are created equal – different lead sources have different values based on conversion and eventually, sales. However, what you may not know is that not all metrics are created equal either.
When it comes to online marketing, you have so many performance metrics you can track and so many “experts” telling you which ones are important. There are countless companies that provide online marketing and lead generation services, boasting “results” they’ll achieve on your behalf. Unfortunately, those results are often just the metrics that make THEM good, e.g. clicks, page views, and search rankings. But all YOU really want are leads, appointments, and sales.
So we narrowed all of it down for you in this free download: Author and co-founder of Keyword Connects, Todd Bairstow discusses the five pairs of common online metrics, and explains which metrics matter, and which do not.
Before you continue spending your precious marketing dollars to “boost the numbers,” make sure you’re boosting the numbers that really matter. Take advantage of this free download – you’ll be sure to learn something.
Homeowner Connections Through Performance Online Advertising
