For over four years, our company has connected dealers to homeowners searching the Internet for solutions to their home improvement challenges. We’ve loved every minute of it, as we have enjoyed the opportunity to work with many of you.
As both the Internet and the home improvement market evolve, so will our company. After a three-year debate inside our company, we’re changing our name to Keyword Connects.
First, we’ve realized that the true value of the service we provide is in the connections we create between homeowners and the dealers we serve. In short, we connect dealers with their future customers in the form of the leads we generate and the appointments we set. “Keyword Connects” better communicates that.
Second, we generate about half of our leads as live telephone calls. We hot transfer qualified telephone leads to direct to our dealers. We also quickly call back homeowners who submit Web forms, to in turn set in-home sales appointments. Our telephone work is now an essential part of serving our clients, and our new name reflects the connections we make with homeowners on behalf of our dealers.
We look forward to continuing to work with you…now as Keyword Connects.