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Administrative Notices

Killing 'Em Softly: How Online Leads are Destroyed by Over-Qualification

Let me paraphrase many of the home improvement dealers that I've heard from over the past year when it comes to Internet leads: "Internet leads suck!" Okay, …

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What Does Bing Mean for Home Improvement Companies?

So you read that Microsoft’s new Bing search engine was a big deal? That the company had finally gotten its act together and launched a new product that would …

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What Exactly Is an ‘Internet Sales Lead’?

You know that homeowners increasingly turn to the Internet as their first stop in researching a home improvement project. Moreover, you’ve heard all sorts of …

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