The “customer journey” is a predictable path but it’s often overlooked by companies that think effective selling is about nothing more than closing. It can also …
Our Blog: The Keyword Connection
Drive Revenue with Google Credibility
I’m sure you are familiar with the concept of a credit score. The higher your number, the more likely you are to qualify for a loan and the lower your interest …
3 Critical Trends in the Remodeling Market
Here’s the headline: “Remodeling is still growing in 2019 but the rate of growth is slowing in most major metro areas.” That’s from a new Harvard University …
New Views on Online Reviews
There’s no question that social proof is compelling. Nowhere is that more obvious than with online reviews. Indeed, according to a recent consumer survey, 84% …
Looking For Leads In All The Right Places
MarketSharp is a leader in providing CRM systems for the remodeling and home services industry. They’re in the business of acquiring, reporting and aggregating …
Brand Terms:
Essential to Any Paid Search Campaign
At the recent QRTop500 Live conference in Las Vegas, Keyword Connects Co-founder delivered a presentation called Crushing It with Online Leads in …
There is Revenue Life in Dead Leads
The average home improvement company closes three out of ten leads. Sound about right? Here’s where it gets interesting. Of the remaining seven, four of them …
Paid Search “Must Haves” for 2019
Maybe you’ve noticed … the home improvement market is getting more and more competitive. That’s not necessarily bad news. It’s partly the result of a strong …
Make Them an Offer They Can’t Refuse
I was talking to a new client last week – let’s call him “Jerry.” Jerry owns a midsize home improvement company in the southeast. He’s about five years in and …
Effective Hiring is a Contact Sport
Strong, effective marketing isn’t just for generating homeowner leads. It also applies to generating job candidate leads – positioning your company and what it …
