Fact: most people turn to Google for answers to their problems. Especially when things are bad. Like, real bad.
For homeowners with those real bad problems, the searches look like this:
“Knee-deep water in basement”
“How to remove black mold from wall”
“What to do after a kitchen stove fire”
It happens more often than you think. And for contractors, those searches are an opportunity to generate significant revenue.
It’s called “disaster restoration.” You’re probably already serving this market with services like waterproofing, mold removal and even interior remodeling. Disaster restoration leads just require a few extra steps to close.
Here are three reasons why you should expand into this $92 billion market.
Reason #1: More High-Quality Leads
Too often, homeowners find themselves in an endless carousel of contractors after a fire or flood – one does the initial cleanup, the next restores the structure and another remodels.
If you’re a contractor that does all of that, the homeowner will be eternally grateful to write one check.
That means you need to offer a variety of disaster restoration services, fire, flood and mold (at the very least). This will generate leads that are motivated to purchase and open up more ad groups for your paid search marketing. That boosts your lead volume and revenue potential.
Reason #2: More Appointments
Disaster doesn’t keep regular hours. When homeowners need help after a disaster, they need it fast. That means you need to be the first contractor to respond.
Being available 24/7 is the key to set appointments with these homeowners. However, it will be rare for your phone to be ringing all hours of the night.
“Disasters can happen at any time, but we do see more leads first thing in the morning when people are just waking up or getting to work find a problem,” said Rudy McLaughlin, sales manager at 33 Mile Radius.
“Another busy time for leads is after people get home from work too. Either they come home to a disaster or there is an accent during the evening.”
Keep your ads active, monitor your social media and be ready to respond at all times. That’s how you set appointments with disaster restoration leads.
33 Mile Radius’ Senior Vice President of Marketing Corey Hammond said, “The key to getting disaster mitigation leads is diversifying your marketing. After a flood or fire, customers can search for restoration services a dozen different ways.”
He also added, “These leads work with your other marketing and give you a predictable way of landing more jobs.”
Reason #3: More Money
Insurance providers cover 75% of unforeseen property disasters, but every policy is different. Some homeowners may have separate natural disaster policies, such as flood or hurricane insurance.
Having an experienced insurance handler on your team will help smooth away homeowner stress and anxiety. You’ll get the job done without a hitch, and your customer won’t have to spend hours on the phone.
More than any other home improvement project, the homeowner needs this to be stress-free. Think about your customer experience and put it on steroids.
Disasters Happen
Over the past decade, extreme weather events have become more common. There is no better time to rethink how you can serve homeowners in your area. When catastrophe strikes, the need to rebuild will be there. Will you?
Want to learn more about disaster restoration leads? Give our friends at 33 Mile Radius a call at 1-888-594-8381.
